- Content: Quality and comprehensiveness of content.
- INTERFACE: Ease of use: functionality, navigation and orientation.
- INTERACTIVITY : Value added through interactivity and multimedia
- DESIGN & TECHNICAL REALISATION: Attractiveness of design(aesthetic value of graphics/audio) & Quality of craftsmanship (technical realization)
- DEGREE OF INNOVATION: If product has novel features
- SOCIAL IMPACT : Meaningful to the society
- Strategic score Innovation and Creativity – Show case for the global development of the Information Society.
- Go to market strategy